More than 50,000 people downloaded the official MWC '17 app.
Over 2,000 exhibitors from all over the globe gather at MWC each year.
With more than 100,000 attendees and 5000 CEOs, Mobile World Congress in Barcelona is the world’s largest gathering for the mobile industry. Every year at the end of February the Spanish city of Barcelona is filled to the brim with the world’s largest, most innovative and most exciting IT companies. With more than 2000 exhibitors and close to 100,000 attendees, the MWC is the place to be for anyone who works in the mobile industry or has an interest in the next big digital milestones.
Mobile World Congress Barcelona takes place at the Fira Barcelona Gran Via, which is one of Europe’s most important convention centers. The 8 exhibition halls cover a total of 240,000 m2 of floorspace and include 45 restaurants and 2 heliports. Each year, more than 1000 events are held at the Fira Barcelona Gran Via, MWC being the largest.
With the sheer scale of the event venue and the number of visitors attending the Mobile World Congress, it is no surprise that there is a great need for an indoor wayfinding tool, which can help visitors find their way around and help them make the most of their time at the event. Furthermore, MWC is the place where all the latest trends in the mobile industry are showcased, so the official MWC app must include the most advanced technology on the market. MWC has offered in-app indoor wayfinding previously, but this year they were looking for a mapping partner who could offer a solution based on Google Maps and with a seamless transition from outdoor to indoor navigation.
MapsPeople were chosen as the official indoor maps provider for the MWC. In close collaboration with Polestar and MOCA, who have worked with the MWC during the past 3 events, we have developed the indoor wayfinding functionality, which is available in the official MWC 2017 app.
With the joint solution, visitors are guided through the 240,000 m2 of the Fira Barcelona, receiving personalised notifications based on their location. Through the use of geofencing, exhibitors are able to attract them to their booth by providing them with special offers, competitions and coupons. Finally, Indoor Location Analytics brings a powerful analysis tool to the event organisers, providing the necessary knowledge to understand the behavior and preferences of attendees. This information can be used to plan future events and adjust the layout of the giant exhibition facility.
Because the indoor maps provided by MapsPeople are built with Google Maps, users can get directions all the way from their hotel and to a specific stand at the event. The transition from the outdoor world and into the vast event space is completely seamless. Furthermore, the routing functionality is interfaced with transportation information to offer attendees the option of using public transport and even the special MWC busses to get to the event venue.
With the advanced search functionality, users can search for a wide range of event specific categories such as company names, stand numbers, restrooms, restaurants and meeting rooms and get directions directly in the app. Another important feature is that the indoor mapping functionality in the app works offline, which is very important during large scale events like the MWC.
In 2016, 48 % of attendees downloaded the event app, while 52,6 % of attendees took advantage of the enhanced digital indoor wayfinding solution at their fingertips during MWC 2017.